Score
0
How Lead Score is Calculated
Score ranges from 0-100 based on lead quality signals:
UTM Source
5-25 pts
UTM Medium
5-20 pts
Form Type
5-35 pts
Google Click ID
+10 pts
Facebook/MS Click ID
+8 pts
Multi-touch Journey
+15 pts
70-100: High quality
40-69: Medium quality
0-39: Low quality
Status
Not Converted
Basic Information
- Submitted At
- 2025-11-22 23:58:44
- Wix Site ID
- demo-site-123
- Form ID
- form_2768
- Form Name
- Newsletter Signup
- Page URL
- https://example.com/products
- Referrer URL
- https://google.com/search?q=example
Last-Click Attribution
- Source
- Medium
- social
- Campaign
- newsletter
- Term
- -
- UTM Content
- ad_variant_1
First-Touch Attribution
- First Visit
- 2025-11-22 23:58
- Source
- Medium
- social
- Campaign
- newsletter
- First Page URL
- https://example.com/products
Tracking IDs
- GCLID
- -
- FBCLID
- -
- MSCLKID
- -
Request Info
- IP Address
- 192.168.1.11
- User Agent
- Mozilla/5.0 (Macintosh; Intel Mac OS X 10_15_7) AppleWebKit/537.36
Raw Payload
{
"timestamp": "2025-12-22T15:27:58Z",
"user_agent": "Mozilla/5.0",
"screen_resolution": "2460x1392"
}